The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current issues and build a network of peer support in an industry that is typically skewed with a consumer focus.
Omobono and The Marketing Society have partnered for the past three years on probing UK marketers as to what is working where. Earlier in 2013, Omobono took the same research to the US and China.
Download the findings from China, the USA and the UK as PDFs. Or view them online below.
Once you've soaked up this knowledge, join the conversation. Tweet us #WWWB2B
