The world's most effective sales tool... in 101 words

‘Sales patter’
‘Gift of the gab’
‘Silver tongue’

We have a dim view of sales in British culture. We object to being ‘sold’ to and assume that salespeople are suited in silk and not to be trusted.

But we love to buy.

Having spent my early years in sales I was desperate to move away from it. I became a client and got my wish for 18 months only to discover I had little influence on what I bought.

The penny dropped. Sales is not about talking, it’s about listening.

Then again ‘Silver Cochlea’ doesn’t have the same ring to it.