Generative AI is reshaping marketing workflows helping teams bring ideas to life faster and more cost effectively. But speed doesn’t always mean safety - that’s why AI still isn’t trusted for final-pixel creative. When it comes to brand visuals even small inaccuracies can undermine brand integrity (distorted logos, altered pack shapes, inconsistent colours). It doesn’t take much for a brand to start looking wrong. That’s where digital twins come in offering a practical fix to one of AI’s biggest limitations: the lack of structure.
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