The Marketing Society membership gives you access to some pretty amazing stuff – connections, content, knowledge, but especially some top-level events. I was privileged to attend a recent ‘Connections and Conversations’ event hosted by the Aston Martin Formula 1 team. The day was full of valuable thoughts and insight, but there was one snippet that stood out amongst everything – and without realising it, F1 Driver and Aston Martin team member Pedro De La Rosa had provided a perfect analogy to link Formula 1 performance to brand and performance marketing. Member Mark Hull explains.
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