As part of our always-on listening through our event pulse with Play Verto we know that AI in marketing is top of mind for our UAE Members. This piece looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions.
AI in marketing works. The problem lies in the system of assumptions we ask it to optimise.
When optimisation becomes normalised bias
Partly because of hype, and partly because it remains a genuinely interesting topic, AI continues to fuel an almost constant stream of conversations, both online and offline, a continuous flow of positions, reflections and strategic rationalisations.
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