What did Cannes Lions 2026 really tell us? Paul Kemp-Robertson, David Tiltman and Chloe Markowicz of LIONS distilled around 200 stage talks and the winning work into four themes shaping the year ahead: the divide between human and machine, creators as brand builders, the rise of friction, and the way out of the efficiency trap. The full summary includes the Grand Prix campaigns everyone wishes they had made, the data behind them and the practical steps to take back to your team.
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