In challenging times, creativity often feels like it takes a backseat. With budgets tightening and expectations remaining high, the pressure can stifle innovative thinking. However, unlocking our creative potential is fundamentally about energy both our own and the energy we draw from others. By learning to shift our energy when it feels stuck, we can reignite our creative thinking and approach marketing challenges with a fresh perspective. Energy is the lifeblood of creativity. It fuels our ideas and drives our campaigns. Energy is everything. To borrow a gold-dust quote from TayIor Swift (see the post from Sophie Devonshire): "Treat your energy like a luxury item, not everyone can afford it."
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