Think pieces

Don’t cover it up

Domestic violence is an increasing issue for young women, studies show that 50% of young women in the UK have

Digital tastes of umami

Let's wait a moment before I explain why I think online and social media have an umami taste.

From privacy to spam walls

On the street, flocks of eye-in-the-sky microdrones will soon make CCTV seem as antiquated as the ’90s surveillance thriller Sliver

What can brands learn from long dead Victorian hat makers?

If I get the train into my office in Oxford Circus, I’ll often get off at Charing Cross Station and

Good grief

As the first of an ongoing series of pro bono interventions in partnership with Pimp My Cause, the #ogilvychange team

You’re a what?! Why job titles matter

I have a relationship manager at the bank. I wonder what relationship he’s managing. Is that unfair? Here’s a bank trying to do better. The problem with their monthly courtesy call is that it is content-free.

IKEA gets people talking... again

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great

Heineken fuelled karaoke reaches millions

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great

That special ingredient

Someone gave my wife a 1960 edition of Vogue Magazine (yes you can figure out why but please keep your inferences to yourself) and I could not resist having a quick thumb through purely to check out the ads.

Top 5 innovative campaigns from 2013

With the arrival of 2014 we thought it might be interesting to look back at some of the UK’s most

Do you love your customers?

There are two ways people think about this:

  • We love our customers because they pay us money. (Inherent here is

How to draw an owl

The two circles aren't the point. Getting the two circles right is a good idea, but lots of people manage that part.

The night before Christmas: a behavioural audit

We all know The Night Before Christmas, the famous poem by Clement Clarke Moore. It’s a beautiful fable of

Client-agency relationships: solving the myths

Two genuine quotes. Both said to me. The first by a junior account executive at a former agency of mine

Mobile in the car buying process

We all know people use their mobile phones for many things – they check their email and the weather, read news and buy books and

Client-agency relationships: improving relations

I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after

Ungiven Gifts - an experience that drives a clear message home

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

This week he

Seven economical ways to encourage customer loyalty

If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of

A SCARF for Christmas

Do you find queuing stressful? For me, it’s not the waiting, it’s the uncertainty. Give me an orderly queue with

Creatures of habit: just how strong is that habit?

We often can't help but point out the irritating habits of others…'You never turn the lights off..', 'Could you put

A Christmas gift to address London homelessness

Christmas is a crucial time for charities and social enterprises. As well as raising funds and inspiring new supporters, they