Many brands are hardwired for one-way conversations. These brands work hard to limit the time they actually engage with consumers

'There should be a place where only the things you want to happen, happen.'
Maurice Sendak, Where the Wild Things

The hottest topic in media (advertising, marketing – take your pick) is Native Advertising.

It seems everyone is going native

Watching reaction to the Publicis and Omnicom merger has been like the old story of the blind men and the

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week he looks at three stunts from MINI’s ‘Not Normal’ campaign.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

This week he

As it’s the silly season, I offer no research, just conjecture and portentous conclusions. But is that any worse than countless articles, programmes and blogs where the data is briefly summarised and then discarded in a welter of opinion?

Photography is a cheat, the death of painting

Photoshop is a hack, the death of photography

Instagram filters are crap

The third book as our series continues, is: Survival is Not Enough.

Andy Levitt and others wrote in to

It's all kicking off!

It's the most talked about and most lucrative football league in the world. It is home

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week

I know I carry a torch for the new stuff, you know, digital, new media, the collision of marketing and

There's a debate raging in my town over whether or not to replace the existing planted-grass school football field with

So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of

Settle Stories, a charity based in Settle, North Yorkshire seeks to lift the spirit, engage the mind and stimulate

It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and

Summer 2012 will be remembered for the Olympics and Paralympics. The recent Anniversary Games and media coverage of London 2012

This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.

Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to

'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix

Predictive modelling

You may remember the

Time is the enemy of ideas. This is well understood isn’t it? Give the agency too little time to respond to a brief and it’s hard for them to properly explore.