Think pieces

What can Brexit learn from X-Factor?

Why is it not possible for the British public to be given the chance to vote leave or stay once the best possible deal has been agreed in principle? asks Creative Creatures

‘Tis the season to be jolly

Turkey, togetherness and Chrismas slogans according to Vikki Ross

Design Thinking 3.0

design
Born in the 1980s, is Design Thinking a victim of its own success?

Inspired Us: Fist bump to road bump

Three Trump inspirations, by Giles Robertson

It’s time to get back down to earth

'Let’s stop trying to be so damned clever and get real with the people.' writes Rebecca Moody

Inspired Us: Mundial and Popbuzz

mundial

Content company, Somethin' Else, on Eminem's 'frank interview' and why the internet needs Dave Pell 

Letter from Dubai: Ramadan

Photo by Aziz Acharki on Unsplash

The 'Super Bowl' month in the Middle East Advertising Industry.

Bravery in marketing is… beautifully diverse

Does Rihanna's recently launched Fenty Beauty reflect Gen Z's expectations from brands?

Diversity isn’t boring: drag artist & Isobar creative Gigi Giubilee on why subverting norms is essential for creativity

Gigi Giubilee on why drag philosophy would help creatives hire diverse teams

Keeping it real in the ever-changing world!

The World has always been changing...

Unfiltered beauty

The French government has taken a bold stance to enforce transparency in photography. As of October 1st, all commercial photos

The future of food

om

New omnivores, byproduct brands and algae. This piece is by Lucie Greene of JWT's Innovation Group.

A splash of drama

Why drama is a strategic imperative for brands that want to get noticed

The things you hear...

Over five years ago Vikki started a twitter hashtag, 28,000 tweets later and the thread is still going

Who's afraid of equality?

lev

We really do live in frightening times.

I’m obsessed by Uber

taxi

MullenLowe's Jo Arden talks how businesses that behave badly can change, in order to become sustainable

Deon Newman explores digitalisation and the Internet of Things

Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8  to simplify

Out of intense complexities, intense simplicities must emerge

Churchill was first to call on the need to derive intense simplicities from intense complexities writes Jayesh Rajdev

What does bravery look like in today’s marketing?

'Bravery in marketing is not about confrontation, it’s about imagination'

Inspired Us: Burger King and Christmas

moz

By Clear Channel

I prefer real intelligence every time

We have just moved house.

It has been a major hassle, because we have relocated to another part of the