At GGT, our CEO was Mike Greenlees.
His favourite expression was “As well as, not instead of”.
That was his
As well as not instead of
Think pieces
Old news: the future is yesterday
It’s back! And it’s got Snake!
Serve don’t sell
There are various versions of these statistics flying around but they were quoted to me again in a meeting this
August Strindberg and the Pricey Grey Tank Top
August Strindberg’s short one-scene play, The Stronger, features only two characters.
The inside story of what it took to keep a Texas grocery chain running in the chaos of Hurricane Harvey
In Texas, a grocery chain is now inspiring memes.
One goes like this: "State and federal resources are struggling to
The Insight Sculptor
They are in documents, presentations and corridor conversations. Self-important little things that strut around thinking that they hold the key
Sweating the SWOT
Most people reading this piece will have heard of SWOT analysis,
Why the Dunkin' Donuts name change is too little, too late
Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.
Sometimes there isn't a smart move
There’s always been animosity between the two branches of the police: uniform and plain-clothes.
The uncertain leader
Jim Carroll discusses Crystal Pite and the ‘Doldrums of Doubt’
Do brands know what’s trending locally?
Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person
The cost of independence
Why do people willingly give up their freedom to a boss, a method or even a despot?
Why do successful
Argentina is the place for brands to head if they're looking for the best creative value, according to new research.
A week after those lucky enough to have been in the south of France have shaken off the rosé residue
More make up than sense
The beauty industry offers Copywriters the ultimate exercise in creative writing.
Dance baby dance
I call this scenario “Dance Baby Dance” – imagining that they are firing bullets at my feet and thus forcing
The power of can-if thinking - seeing people as natural resource
Not an ideal choice for the two million people who left China at the end of the Civil War.
The
Marketing to machines: why algorithms are our destiny
We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry.
LOSERS V WINNERS
I just read an interview with Lucy Bronze, one of the England women’s football team.
What I really like is
The management of whales
In online gaming, a whale is someone who plays far more than the typical player. It's not unusual for 2%
The slowest queue
I recently passed a long queue of kids outside the Supreme shop in Soho. I was at once disdainful of
‘No Bucks, No Buck Rodgers’
The Intimate Relationship Between Commerce and Creative Talent.