Think pieces

How digital has changed the marketing of product launches

The job of the marketer is becoming more and more difficult as the digital industry continues to grow. At Your

The top 10 charity marketing campaigns in 2016

This year’s selection of the best charity marketing campaigns of 2016 all use thoughtful approaches to engaging with their audiences

Fake news, echo chambers, and cultural collision

Fake news and echo chambers became headline issues during the recent US election. Whether it was outrageous stories fabricated by

It’s time to step up the creation of local content for global audiences

As the media industry moves further towards globalisation, what does this mean for content in Asia and, in particular, for

Pavlov's in your pocket

Why do people buy lottery tickets?

It's certainly not based on any rational analysis of financial risk or reward.

So

The Naked Consumer

Last week saw the passing, aged 90, of the art critic and writer, John Berger.

2017 trends: Alibaba’s Buy+, Google’s Tilt Brush and Momondo’s DNA Journey

Trend reports are everywhere at this time of year. What matters is the underlying patterns. Futurists are all about pattern recognition

The choice

Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And then again tomorrow.

Why innovation is about alignment not just customers

The customer is now king or so I’m told.

How a little behavioural science can make New Year's Resolutions stick

health

How are you getting on with your New Year’s Resolutions? A few days in and are you still on track

17 new 'Gamechangers' for 2017

Ava Winery founders Mardonn Chua and Alex Lee claim they can “turn water into wine” in just 15 minutes, without

The shape of my perfect keynote?

I presented 108 keynotes in 2015 when I worked at Salesforce. Earlier this year I jumped at the opportunity to

‘All progress depends on the unreasonable man’

Over the festive break I attended a very good production of George Bernard Shaw’s Saint Joan (The Donmar Warehouse

2016 review of the year: Part 2

Its time to complete our look back at our favourite posts from 2016. Here are our top posts of 2016

What's in a name? The global translating challenge

The people of Quebec have been swamped by Americanisms in advertising – and they are not happy

Over in Canada

Fast-food for thought

Fast-food restaurants are everywhere and tend to appeal to a large spectrum of customers across ages and genders the world over...

Old Farts

Do you refer to disabled people as crippled farts?
I very much doubt it.
How about people from other countries

Is kindness a luxury?

Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.

Letter from London: a year to remember

I will not be the first person to say that 2016 has been a year of seismic change.

Brexit, Trump

Welcome to Generation M: Young Muslims Changing the World

Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that

The antidote to dross

Someone asked me the other day when I would move on from studying challenger brands. You’ve been doing it for