Think pieces

JEFFERSON: Black velvet

Last week, Lord Browne, formerly of BP, took the airwaves to say that businesses like the one he used to run...

The new luxury

Asprey to Banyan Tree, Chanel to Dom Pérignon … “luxury” brands have enjoyed a charmed life...

Reebok film gets blood pumping

Has your heart ever been left pounding after watching a fast-paced film at the cinema?

JEFFERSON: Said I'd like to know where, you got the notion

Your marketing strategy? I have two words for you:

Friends. Reunited.

Yep, that’s where all the action is now.

No

JEFFERSON: Turning Japanese

The Japanese think,
That Westerners,
Do Not Understand,

Letter from Singapore: chicken rice and national pride

sg

On the 9th August 2015, Singapore celebrated its 50th year of nationhood. It’s hard to overstate the distance this country

Inspiring brand experience from Coca-Cola and JetBlue

Here’s a quick question or you: do good things happen when you share?

Creating customer experiences² - what agencies are for

Clients say that agencies don't understand their world. That they don't understand their clients' customers.

 

When it's wrong to be right

Billy Mitchell took his first flight in 1908, in a Wright Brothers aeroplane.

The strawberry conundrum

Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?

Forecasting the future

Forward planning has never been so important. The world we live in is impulsive, fast-paced, and impatient.

Compared to...

Without a doubt, there's someone taller than you, faster than you, cuter than you.

JEFFERSON: Going underground

They say that the smartest thing any Londoner can do is take the tube out of his or her life.

Cooling down with McDonald’s

McDonald’s has taken over the world and now it has challenged the power of the sun.

How to plan your career

I met Charles Handy the well known social observer and management guru when he came to JWT in the 1980s

Letter from New York: what brands can learn from Broadway

When asked to provide a “Letter from a New York Marketer”, I didn’t have to look far afield from personal experience.

Roll up, roll up for the Greatest Show on Earth

Advertising folk of a certain age reminisce fondly about the Cannes of the past.

Help 'generation rent' step on to the property ladder

This month we are featuring the work of Step-Ladder, a new organisation that helps people get on to the property ladder.

JEFFERSON: Sunscreen (Revisited)

Ladies and Gentlemen
Of the Marketing & Advertising Industry of 2015; Listen to your clients.

Try changing people before changing the people

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.

Templates for organic and viral growth

Each of these examples is different, but they all share common traits.