Thomas Barta

Marketing Expert and Author

Thomas Barta is one of the world’s premier customer leadership experts.​ A former McKinsey partner, he studies the unique intersection of customer focus and leadership.

Thomas has consulted and marketed for more than 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent organizations, including over two dozen from the Fortune 500.

Thomas speaks to executives worldwide about how to break the silos and generate a true customer focus—in a global and digital world. His keynote speeches inspire people at countless company conferences, including events at Adobe, Google, IBM, and SAP.

Read about Thomas' book 'The 12 Powers of a Marketing Leader' here


We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.
Speakers include disabled racing driver Billy Monger, war surgeon David Nott OBE, award-winning entrepreneur China L'One and more

A few days ago, The Marketing Society asked me to share insights from the largest ever study on marketer success

A review of 12 Powers of a Marketing Leader with Thomas Barta by Rebecca Bottriell, Brand Manager at KFC UK &
Society Fellow, David Magliano reviews London event, 12 Powers of a Marketing Leader with Thomas Barta