Tom is DC Thomson’s chief transformation officer responsible for leading strategy and culture change as their news business shift to a focus on reader revenues, while also building new insight, data and audience growth capabilities for the benefit of the wider portfolio. Tom held various roles at glossy magazine publisher Hearst overseeing audience development and product management for the luxury portfolio including ELLE, Harper’s Bazaar and Esquire, before working as an editorial director of The Sunday Times where he demonstrated the huge value of digital lifestyle and service content to an otherwise news-focused business.