Vidya Manmohan

Vidya Manmohan is the Founder & Creative Chairwoman of V4GOOD, a progressive advertising agency that champions women at every stage of their journey. With over 25 years of creative excellence, she is one of the region’s few female Chief Creative Officers, celebrated for her fearless career choices and her knack for reinventing herself.

From walking away from medical school to pursue advertising, to boldly switching from Art Director to Copywriter mid-career, Vidya has never shied away from the unconventional. In 2020, she launched her own agency while simultaneously earning her Master’s in Digital Management—proof that reinvention fuels her creativity.

Having called the Middle East home for more than four decades, Vidya proudly describes herself as “Made in Dubai.” Her work, deeply rooted in pop culture, has earned international recognition across print, outdoor, radio, design, digital, integrated, and purpose-driven campaigns.

Vidya has also brought her sharp creative eye to some of the world’s most respected juries, including Cannes Lions, Clio, New York Festivals, Adfest, Lisbon Advertising Awards, Loeries, and Young Guns, among others.