Adam Street is an innovative business leader renowned for pioneering ambitious projects and digital growth initiatives. His journey began in 2014 with an extraordinary redevelopment effort in Battersea. Adam and six neighbours took on the challenge of borrowing £5.5M, demolishing their council block, rebuilding their homes at double the original size, and cleverly financing the project by adding additional units. This groundbreaking project demonstrated Adam's capability to lead complex initiatives with visionary and practical solutions.

While the build was a success, there was a serious defect with the roof. In 2023, Adam led a landmark "David vs. Goliath" legal battle against insurer AmTrust. Representing a freeholder, he secured a £600k top-end settlement, expertly managed a challenging dispute with an uninsured leaseholder who retained legal representation, and delivered the remedial construction project 20% under budget, with ongoing efforts to reclaim significant VAT sums. This pivotal experience sparked Adam’s leadership in generative AI, revealing its profound potential to revolutionise business operations.

Now deeply immersed in generative AI, Adam works with companies to help them unlock the transformative potential that is fundamentally reshaping organisational strategies and growth trajectories. Drawing from his experience leading digital innovation at global engineering consultancies like Atkins and Jacobs, Adam identified significant go-to-market gaps, particularly how organisations scale new initiatives. While not a marketer, Adam’s unique perspective as a strategic business leader positions him to articulate the critical role marketing professionals can play in driving AI adoption within their functions and across their organisations. In his upcoming presentation to the top 100 marketers, Adam aims to inspire industry leaders by illuminating how generative AI can unlock unprecedented growth opportunities, fundamentally transforming their function,  their company and the industry they work in.