Inspiration: Digital Day 2025 | England

The Marketing Society Digital Day is back for 2025 and it promises to be bigger and better than ever.

With technology evolving at mind blowing pace, keeping up and knowing what’s best for your brand and business can be a full-time job, and that’s why Digital Day was born.

Through a mix of presentations, panels and breakout sessions, guests will hear from a diverse range of digital thought leaders, tech experts and changemakers who will simplify, demystify, cut through the noise, explore the trends and help you discover the digital opportunities that are right for you.

And because it’s a The Marketing Society event, there will also be plenty of opportunities to meet, connect and collaborate with other like-minded marketers.

Join us for a fascinating day designed to inform, inspire and arm you with the digital knowledge that will transform your business and your brand.

The trends, tech, and transformation shaping the future of marketing.

Marketing is evolving at an unprecedented pace. Technology, AI, data, and new digital capabilities are unlocking fresh opportunities—but how do you cut through the hype and focus on what really matters?

Digital Day: Now & Next gives marketers actionable inspiration—a clear understanding of what you need to know and do now, and how to anticipate and prepare for what’s coming next. Through practical conversations, we’ll bring together Change Leaders, industry leaders, and experts who are shaping marketing’s digital and technological evolution whilst redefining business, brand growth, and customer experience.

What to Expect

• Now: The strategies, tools, and skills making an impact today—what’s working, what’s not, and what you need to do right now.
• Next: The shifts in AI, automation, tools, data, stories of transformation and creativity that will shape the future—so you can stay ahead.
• Expanding Perspectives: Real stories of how great marketers are using technology to drive business, customer centricity, and meaningful impact.
• Actionable Takeaways: No jargon, no fluff—just real-world insights you can apply immediately.

Sessions and speakers confirmed so far:

The Big Tech Resistance: How LUSH is Leading the Charge

Jack Constantine, Chief Digital Officer at Lush and Sam Glynne, Head of UTA Entertainment and Culture Marketing EMEA

LUSH made headlines when it stepped away from major social media platforms - but that was just the opening act. In this session, we expose why LUSH is taking a stand against Big Tech and rewriting the rules to impact positive social change. Get an inside look at the brand's bold vision for a future where tech is safe and discover what it takes to spark a movement that challenges the status quo.

Digital Innovation: Lessons Learned at Matalan

Charlotte Dewhurst, Marketing Director, Matalan

Take a brief look with Charlotte at some of the digital innovation Matalan are embracing  – whether that’s their stance on AI for ad creation or us dipping their toe into social commerce via live streaming styling content, you’ll hear a candid view of the tests, learnings and the things that are exciting at Matalan when it comes to digital. 

How using identity bagged The Very Group the most fl-amazing golden quarter ever

Katie Kinchin-Smith, Head of Brand, The Very Group and Sannah Rogers, CEO, Zenith UK

The Marketing Society’s CEO Sophie Devonshire in conversation with Zenith’s CEO Sannah Rogers and The Very Group’s Head of brand Katie Kinchin-Smith. Discussing how putting data at the heart of consumer understanding, targeting and creativity, helped Very perform 4x better than the retail market, whilst growing customer volume, customer quality and brand consideration. And how they did this in the first three months of their partnership!  

Creativity and tech 

Lucie Caswell, Chief Innovation and Government Affairs Officer, ERA

The brand one-night stand. Strategies to turn ‘promiscuous’ digital natives into loyal brand lovers.

Simon Jamieson, Marketing Director, The Marketing Lounge Partnership and Sarah Turner, Marketing and Propositions Director, The Marketing Lounge Partnership

Digital Natives are more promiscuous in all parts of their lives. The abundance of choice, ease of brand switching, and lack of meaningful relationships have created customers who aren’t into ‘brands’ like they used to be. Simon and Sarah will explore the strategies that some brands are making to build ‘loving’ and long-lasting relationships with their customers.
 

Humans, AI Agents, & Bots: The Next Era of Digital Engagement

Brandon Borden, Sr. Director, Demand Gen, CHEQ

Engagement once unique to humans is increasingly handled by AI, from genAI transforming how consumers discover new products and AI agents, like ChatGPT's Operator and Amazon's Buy for Me, purchasing on their behalf. In this session, we'll explore how marketers —and the customer journey— must adapt to what Gartner calls the next trillion dollar opportunity in eCommerce.

From Crisis to Catalyst: How GenAI is Transforming Leadership and Growth"

Adam Street, The Incremental Pathway

In this session, Adam Street shares his transformative journey—from leading a community-driven redevelopment housing project to confronting a major insurer in a high-stakes legal battle. Discover how generative AI played a pivotal role in turning challenges into opportunities, enabling strategic breakthroughs and operational efficiencies. Through real-world examples, including a cautionary tale of a global engineering firm's missed chances, Adam illustrates the profound impact of GenAI on business growth and leadership. Attendees will gain actionable insights into leveraging AI not just for efficiency, but for redefining effectiveness, positioning themselves at Growth Leaders at the forefront of innovation and organisational transformation.

The Future of CX in the Agentic Era 

Sally Nowroozi-Gardner, Responsible AI Strategy Senior Manager, Salesforce

For over a decade, marketing teams have been striving to deliver customer centric experiences at scale. Now, with the AI revolution in full swing, we stand at a pivotal moment that presents both immense opportunities and potential risks. As AI technologies evolves, businesses that proactively understand these dynamics, invest strategically in the right capabilities, and prioritise responsible implementation will be best positioned to lead in this next chapter of customer engagement.
One of the most groundbreaking developments is the emergence of AI agents as autonomous actors interacting with customers - effectively becoming the brand’s first line of interaction. These AI agents are poised to become the new “brand ambassadors” and should be operating with humans firmly at the helm. Join us as we explore how forward-thinking organisations can harness the power of AI to elevate CX, drive loyalty, and build trust—without losing the human touch.
 

The new era of search:  Why AI is stealing your clicks and not helping your brand… and what to do about it.

Rich Harper, Head of Digital Marketing  - Brew Digital and Sophie Caswell, Head of Strategy and Innovation - Brew Digital 

Future of TV

Anthony Davies, MD Global Design, Sky

Sky’s head of product design on how TVs have evolved over the last few years — and where they’re headed next

Swipe right on your bank Monzo's human approach to digital marketing

AJ Coyne, VP Marketing, Monzo

Winning in Culture: How to Build Your Brand at the Speed of Social

Toby Southgate, Global Group CEO and Mobbie Nazir, Global Chief Strategy Officer, We Are Social 

The social landscape is evolving faster than ever—blending deep community and subcul-ture engagement with the mass reach of traditional media. This presents brands with a powerful opportunity to win in culture. But with time spent on social platforms already at an all-time high—and content volume exploding—the competition for attention has never been more intense. So how can brands break through? Armed with the latest in-sights from the Global Digital Report and over 15 years of experience managing some of the world's biggest brands on social, Toby and Mobbie from We Are Social will reveal how to create Ideas Worth Talking About—helping your brand stand out, spark conver-sation, and drive meaningful growth in today’s crowded digital world. 
 

The Performance of Marketing. Revival or circus act?

Andy Sandoz, Global Chief Creative Officer of Deloitte Digital

Is your marketing a well-oiled machine driving real business impact, or a chaotic circus act? Unlock the passion within your team and customers by mastering the process.

Ed Couchman, Head of Advertising Sales, UK & Northern Europe, Spotify

more details coming soon

THE DETAILS

Date: Wednesday 7 May

Time: 9.00am - 5.00pm

Venue: Deloitte, 2 New Street Square, London, EC4A 3HQ

Nearest Tube - City Thameslink, St Pauls, Chancery Lane

Ticket prices - NOW SOLD OUT - VIRTUAL OPTION OPEN here

Ticket allocation for this event operates on a first-come, first-served basis. In the event of full capacity, you will be waitlisted and provided with virtual access options.

● Member – £299 + VAT

● Free for Access All Areas Members (Individuals and Business Teams who have it within their membership package) - redeem your places by using the book now button

For those members with tickets who cannot get to London or cannot join us on the day there is virtual access - you can find that page here.

This event is only available for Members of The Marketing Society.

Headline Partners:

Host Partner:

Merch Partner:

Last year we heard from some great speakers: watch the key takeaways from the day: 

READ: We took a deep dive into our 2024 Digital Day event series - take a read by clicking here.

WATCH: Our playlist of speaker interviews from Digital Day London 2024 here. Meanwhile Members can log in to see the full sessions from our speakers here

Please ensure that you are logged into your membership account to book events online.