The world feels more uncertain than it has in decades. Alliances are shifting, economies are under pressure and the political ground is moving faster than most businesses can track. For marketers trying to lead with confidence in that environment, understanding what is actually happening, and why, has never mattered more.
This year's Annual Lecture guest is Tom Bradby, ITV News At Ten anchor and one of Britain's most respected political journalists, and the timing could not be better. Tom will share his unfiltered personal view on the state of the world right now: the role of the US, the direction of British politics, the global economic outlook and what it means for business leaders trying to navigate what comes next.
The evening continues with a fireside chat that draws on Tom's remarkable career at the centre of political and public life, and touches on his acclaimed life as a novelist, including a preview of the Secret Service serialisation.
Join us at the Royal College of Physicians on 18 March
Claim your seat by booking today.
Venue
Royal College of PhysiciansDate
18 March 2026Time
6.30pm - 9pm GMTDress Code
Smart CasualWhat to Expect
Address: Tom's View on the World
Tom opens the evening with a 15-minute address on the state of the world right now. Drawing on his decades at the heart of political journalism, he will share his unfiltered perspective on the shifting role of the US, the direction of British and European politics, the global economic outlook and what it means for business leaders trying to make decisions in deeply uncertain times. This is the kind of frank, informed analysis that is rarely available outside a broadcast studio.
Fireside Chat: Career, Craft and Creative Life
The fireside conversation takes the address as its starting point, before ranging more widely across Tom's remarkable career. How has three decades of political reporting shaped his understanding of leadership, trust and communication? What does it mean to build a public profile while protecting a private life? And how has his parallel career as a novelist — and the forthcoming Secret Service serialisation — informed the way he sees the world? A wide-ranging conversation with a guest who has very few equivalents.
Post-Event Drinks and Canapés
The evening continues with canapés and drinks, giving guests the opportunity to connect with fellow senior marketers in one of London's most striking venues.
TICKET & PRICES
Member Ticket
Member Tickets £75+VAT
If you have a Annual Lecture ticket as part of your membership package please book here via the website
Non-Member Ticket
Non-member £150+VAT
Ticket Details
Ticket allocation for this event follows a first-come, first-served basis.
In the event of full capacity, you will be waitlisted and provided with virtual access options
Past Annual Lecture speakers include Alex Mahon (Channel 4), Matt Brittin (Google), Amanda Blanc (Aviva), Carolyn McCall (ITV), Gary Coombe (Gillette), Sir Stuart Rose, Sir Dave Lewis, Sir Charlie Mayfield, Lord Seb Coe, Lord Puttnam and Paul Polman.
CPD LEARNING OBJECTIVES
HOURS
1 hour
This session qualifies for 1 hours of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
THE FAQ'S
What are the nearest transport links?
The full venue address is: Royal College of Physicians, 11 St Andrews Pl, London NW1 4LE
Travel by Taxi: The centre located near Marylebone, making it easily accessible by taxi from anywhere in London
Travel by Tube:
- Regent's Park - 9 minutes walk
- Great Portland Street - 11 minutes walk
Will food be served?
Yes, please join us for post-event canapés and refreshments immediately following the lecture.
