The Loyalty Fan Club is back for 2026 and this year, they're getting inside the science of what really makes people tick.
Join our partners MLP for two action-packed days of fresh thinking, interactive workshops, inspiring conversations and brilliant people as we explore behavioural science, uncover what drives customer behaviour, and discover how those insights can help build stronger, more effective loyalty strategies.
This year the've got Richard Shotton joining them, bestselling author of The Choice Factory and one of the leading voices in behavioural science and marketing. Richard has helped some of the world's biggest brands understand why customers really behave the way they do and now he’s ready to give us the ins and outs on behavioural science and how we can apply this to everyday Marketing.
Two days. One live brief. Plenty of ideas.
Note this is a two day event - 24-25 September 2026. Hotel Football, Manchester
This is for Senior marketers and loyalty experts (brands only).
As a The Marketing Society Member you can request a free ticket. Simply click the link above to register your interest and the team at MLP will send you a link to get your ticket.
Venue
Hotel FootballOld Trafford, 99 Sir Matt Busby Way,
Stretford, Manchester
M16 0SZ
Date
24 September 2026Time
Note this is a two day eventDress Code
Smart CasualBrought to you by
Day 1: Get stuck in
You'll be placed into teams and take on a live brief to create a brand with loyalty at its heart.
Along the way, you’ll explore:
✨ Designing a brand people want to belong to
🍰 Understanding the loyalty layer cake
🧠 Designing and encouraging behaviour change
🚀 How to create lasting behaviours and habits
You’ll also hear from inspiring speakers who’ll bring fresh perspectives, ideas and real-world insight into behavioural science, customer behaviour and loyalty.
Throughout the workshops, you’ll discover how behavioural science shapes customer decisions and how you can apply those insights to your own marketing.
And there’ll be plenty of opportunities to network, along with games, drinks and a few surprises along the way.
Day 2: Let the competition begin
Because it wouldn’t be a Loyalty Fan Club without a little friendly competition.
On Day 2, teams will battle it out and present their ideas for the chance to lift the coveted Loyalty Cup. Expect big ideas, bold thinking and plenty of competitive spirit.
The FAQs
Where is this being held and how do I get there?
Hotel Football, Manchester, Old Trafford, 99 Sir Matt Busby Way, Stretford, Manchester M16 0SZ
By tram (usually the easiest). The nearest Metrolink stop is Old Trafford, which is about a five minute walk from the ground. Wharfside is also close by. Both are on the tram network that runs directly from the city centre.
By national rail. The nearest usable mainline station is Manchester Piccadilly, roughly 15 minutes away by taxi. From there you can pick up the Metrolink tram straight to Old Trafford. Manchester Oxford Road is also an option at about 2.7 miles from the ground, from which you can connect onward.
Who is this for?
Senior marketers and loyalty experts (brands only).
Is this a The Marketing Society event?
No this is not a The Marketing Society run event. It is run by our partners MLP (Marketing Lounge Partnership)
As a Member of The Marketing Society they have gifted you a free ticket.
