Alan Fawbert
Digital Commerce Director , Carlsberg Britvic
Alan Fawbert is the Digital Commerce Director at Carlsberg Britvic, where he leads the company’s digital strategy across online grocery, wholesale, and delivery channels. With a career spanning leadership roles at Tesco and PepsiCo, Alan brings deep expertise in digital strategy, retail media, social commerce, and digital transformation. Passionate about driving innovation and commercial growth through digital, he plays a key role in shaping how consumers engage with brands in an evolving commerce landscape.
