Uncomfortable Conversation: The Hidden Cost of Disconnected Commerce
England
8:30am to 11:00am // 17 September 2025
Register now
Join us for our latest Uncomfortable Conversations event - The Hidden Cost of Disconnected Commerce, in partnership with Publicis Groupe UK.
Consumers move fluidly across media channels & brand touchpoints, yet businesses remain structured for historical linear funnels that no longer exist. The hidden costs? Missed sales, wasted media and lost competitive advantage.
Hosted by top marketing leaders, this session takes a hard look at uncomfortable truths. We'll discuss how media, creative and commerce functions can converge happily and why a connected commerce strategy is your most powerful tool.
Venue
The Pregnant ManDate
17 September 2025Time
8.30am - 11.00am BSTDress Code
Smart CasualWhat you'll discover
This session offers bold, honest insights from brands who've transformed their approach and practical guidance for those ready to follow.
Organisational design barriers and how clients are evolving structures to fix them
Paid/earned/owned: why commerce provides a fresh lens on this traditional trio
Case studies and metrics showcasing connected strategy success
Practical next steps you can implement immediately and the risks if you don't
Our Uncomfortable Conversation series aims to create comfortable spaces to have honest conversations, bringing together our powerful and influential network to share challenges in an open environment. Where we spark provocative debate, encourage our speakers and guests to step outside their comfort zone, and push boundaries. As an industry, we far too often just scratch the surface of problems so we aim to delve deeper into everyday business challenges.
IN PARTNERSHIP WITH
Nearest Tube Station
Chancery Lane
TICKETS & PRICES
BUSINESS TEAM MEMBER
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
SUBSCRIBER/DIGITAL MEMBER
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
CPD OBJECTIVES
HOURS
1 hour
This session qualifies for 1 hour of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
CPD OBJECTIVES
By attending this event, participants will be able to:
1) Identify the limitations of traditional organisational structures and explain how they hinder a connected commerce strategy in today’s omnichannel environment.
2) Evaluate the evolving roles of paid, earned, and owned media through the lens of commerce integration and customer experience.
3) Analyse case studies and performance metrics that demonstrate the impact and ROI of connected commerce strategies.
4) Recognise the organisational and operational risks of maintaining siloed approaches across media, creative, and commerce functions.
5) Apply practical steps to initiate or accelerate a connected commerce strategy within their own business or client organisation.
