Natalie James
Head of eCommerce, Brown Forman

Natalie James is an accomplished Head of eCommerce for Europe with a 15+ year background in the FMCG industry. She's a hands-on leader who specializes in driving digital transformation and revenue growth across the complex and diverse European markets.
With experience at Brown-Forman, Kraft Heinz, and Nestlé, Natalie is an expert at developing and executing eCommerce strategies for both B2B and B2C channels. She is particularly skilled at building organizational capabilities, fostering cross-functional collaboration, and leveraging data to optimize a brand's online presence. Natalie is known for her solution-oriented mindset and her ability to deliver impactful results even amidst the unique challenges of the EU's varied retail landscape.