What is the Changemakers Club?

The very essence of The Marketing Society is the opportunity to make connections and have meaningful conversations and we know it helps to be inspired by others. That’s why we created this exclusive, little club; an opportunity to relax with smart-minded peers over and use our collective experiences to do good and make positive change.For this exclusive event, we’ll explore Accenture Song’s Life Trends 2026, uncovering the key opportunities and challenges shaping the year ahead and offering actionable insights to kickstart a smarter, more inspired and bolder 2026.

We invite you to take a deeper dive into the five Life Trends, which offer a window into the interplay between people and their behaviours and attitudes to the world around them. Together, we’ll explore the nuanced landscape where human experience meets technology and societal changes, revealing key insights for forward-thinking leaders. The trends examine how AI shapes people’s life journeys, the rising energy of people over 40, the growing value of stability, and the role of culture and play in local, live, and offline experiences – highlighting what these shifts mean for businesses globally.