Alex Lee
Group Head of Digital & Data Analytics, Uni-China Group
Group Head of Digital and Data Analytics at Uni-China Group, bridging analytics and real-world business performance.
Alex Lee is the Group Head of Digital & Data Analytics at Uni-China Group, and also serves as General Manager for the Capital Business. As a true data believer, he turns insights into measurable business outcomes, driving growth, improving efficiency, and maximizing gross profit.
With strong business acumen, Alex leads digital transformation by connecting analytics to real-world operations, breaking through traditional cultural barriers, and optimizing performance across digital channels. He also brings deep agency experience across media, data, and creative, helping teams translate strategy into high-impact campaigns and scalable, profitable performance.
