Occasionally, someone declares TV advertising is dead.

Most recently, the debate was reignited on the Uncensored CMO podcast, where Gary Vaynerchuk dismissed TV’s relevance beyond major cultural moments (mentioning only the Super Bowl), insisting that Social was the channel for brand building in the modern era. It’s a headline-grabbing claim but one that struggles to hold up against the evidence.

Meanwhile, recent research tells a different story. "The Cost of Dull Media" study from Karen Nelson-Field, Peter Field, and Adam Morgan, launched at Cannes Lions 2025, found that marketers are losing $198 billion annually by investing in low-attention digital formats instead of high-attention environments like television, with TV consistently ranking as "non-dull" media, delivering up to 11 times the effectiveness of formats where ads are technically viewable but rarely viewed - such as social.

So why does the “TV is dead” narrative persist? Why do budgets continue to shift away from a channel that demonstrably delivers attention, emotional impact, and long-term brand growth? And how should marketers really be thinking about TV as it evolves across broadcast, BVOD, CTV and addressable formats (redefining what ‘television’ means)?

Join us as we bring together senior leaders from brands and agencies for an open, honest, and provocative discussion on television's role in today’s media mix, and challenge some of the industry’s most entrenched assumptions.

Together, we'll explore:

• What the evidence actually says about TV's effectiveness - and why it's often ignored
• Why short-term performance metrics continue to overshadow long-term brand building
• Whether industry incentives are distorting how we perceive and buy media
• How marketers should think about broadcast, BVOD, and CTV in today's landscape

The reports of TV's death have been greatly exaggerated. Let's talk about why in a debate designed to challenge assumptions and encourage shared learning.

Alongside the discussion, there will be time for connections and conversations before and after the session, creating space for shared learning, debate, and perspective from across the room.

This is a conversation designed not to defend the past, but to challenge assumptions, interrogate evidence, and help marketers make better, more informed decisions about the future of brand building.