Aline Santos Farhat

Executive Vice President Global Marketing, Unilever

Joining Unilever as a marketing trainee, Aline is now Global Executive Vice President for all marketing services and marketing capabilities, including communication and innovation excellence globally.

Aline has been the architect of many brand building campaigns with purpose at the heart. She was part of the team that launched the iconic global Dove Real Beauty campaign and led the Dirt is Good campaign for Persil, OMO and Surf Excel. Transforming it into one of the biggest laundry brands worldwide.

Aline leads Unilever’s #Unstereotype initiative that aims to eliminate stereotypes from advertising while promoting progressive portrayals of people. Recognising the power of partnerships to accelerate progress, she helped launch the Unstereotype Alliance with UN Women – an industry wide collaboration to eradicate stereotypes from advertising.

In addition to her marketing responsibilities, Aline is Unilever’s Chief Global Diversity and Inclusion Officer, leading the strategy and initiatives that drive gender balance and inclusion for all at Unilever. Under her leadership the representation of women in management reached 50% at the end of 2019, one year ahead of our target of 2020. Aline’s purpose is to help empower all people irrespective of their race, ethnicity, sexuality, gender or ability to reach their full potential in both the workplace and in society. She is passionate and 100% committed to taking Unilever and the industry further than it has ever been before on this agenda.


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