Allan Little

Allan is a senior marketing leader who helps ambitious brands turn growth potential into commercial success. His career began in blue-chip organisations including Unilever, LVMH and Sainsbury’s, where he developed a rigorous approach to strategy, creativity and commercial discipline. Most recently, as Global Brand Director at Ooni, Allan played a central role in scaling the business to $1bn in sales by building global brand foundations, teams and processes. Today, he works with £5–25m scale-ups as a CMO, Marketing Director or fractional partner, bringing blue-chip standards and scale-up pragmatism to drive sustainable growth.