Inspiration: Amplify Marketing Festival 2026 | Scotland

Scotland

9:30am to 5:45pm BST // 27 August 2026

Full Day Passes are now sold out! You can still join us - book your Afternoon Pass now.

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Amplify is back for 2026. A full day of talks, debates and live challenges that brings Scotland's marketing community together in one place. Hear from speakers who have shaped brands at the highest level, watch clients and agencies go head to head, and take a proper look at where the industry is heading next. One festival, two stages, and plenty to talk about long after you leave.


The day opens in the Main Auditorium with The Ogilvy Lecture and The Amplify Debate, before splitting across two stages for the afternoon.

On the main stage you'll find big-picture sessions on purpose-driven brands, Scotland's place on the world stage, and the always-competitive Clients v Agencies Creative Challenge. Over on the 'other stage' - The Creative Room - we'll take a closer look at craft, with our annual Cannes Lions review, and a fast-paced pecha kucha-style session on whether the industry has lost its nerve in is bravery dead?

When the sessions wrap, the conversation carries on at the after party. Food, drinks and comedy at the Assembly Club Bar to round off the day.

Full Day Passes are now sold out! You can still join us - book your Afternoon Pass now.

The Speakers

Nicola Thomson

Nicola brings 30 years of global marketing experience, working across Europe, North America, Asia, and Australia with some of the world’s biggest brands, including Nike...
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David Craik

David is CEO and founder at Bright Signals, a Glasgow-based boutique creative agency that has worked with clients such as Edinburgh Gin, Whyte & Mackay...
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Christine Moorhouse

Christine Moorhouse is a marketing professional with 15 years’ experience across sport, culture, tourism and events. As Marketing and Brand Manager at Scottish Rugby, she...
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Michael Goldberg

Michael is a Senior Account Manager at Carat Edinburgh, part of the global communications network Dentsu. He works with a range of UK and global...
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Neil Walker

Neil is Creative Partner & Co-Founder of new agency Elvis is Dead. Before Elvis is Dead, Neil was Creative Director at Dentsu Creative, and Whitespace...
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Pete Martin

Pete began his advertising career as a copywriter before forming his own agency, SMARTS. After selling the business to a plc, he became Executive Creative...
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Maddy Sim

Strategy Partner at Carat, with experience working on digital activation both here and in Australia. Maddy started life as a PPC Manager, and often misses...
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Gillian Beattie

Gillian Beattie is Head of Brand and Creative at Virgin Money, leading the delivery of gold-standard brand campaigns, content, and communications. Gillian oversees all as...
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Allan Little

Allan is a senior marketing leader who helps ambitious brands turn growth potential into commercial success. His career began in blue-chip organisations including Unilever, LVMH...
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Rowan Morrison

Rowan is an experienced agency leader, brand and marketing strategist, consultant and writer. She has led brand campaigns and consulted for a wide-range of organisations...
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Rob Curran

Rob is the Chief Experience Officer at NCA and the founder of the Customer Experience team. He has built and led the team to deliver...
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Sinead Hensey

Sinead Hensey is Head of Customer Marketing at JCDecaux UK, with over 15 years' experience in the Out-of-Home industry. She leads the team behind many...
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Milton Munoz

Milton Munoz (PMP, MBA) leads Media & Marketing Operations at Wayfair, where he oversees the production and media strategy behind the brand's European creative campaigns...
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Nick Drewe

Nick Drewe works across research strategy to strengthen how the Out-of-Home industry understands effectiveness - from creative and optimisation to planning, evaluation and thought ...
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Aran Chandran

Aran Chandran is a Senior Business Development & Marketing Executive at Turcan Connell, with over five years of experience across the professional services, retail and higher....
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Hannah Blackford

Hannah Blackford is a corporate communications specialist who has delivered high-impact campaigns for brands including The Wimbledon Championships, Coca Cola Europacific Partners, ...
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Lea LHomme

Lea started out wanting to be the next Sofia Coppola, but life had other plans and led her to study Graphic Design in Edinburgh instead...
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Rebecca Letham

As a graduate of Edinburgh Napier University with a Postgraduate degree in Marketing with Digital Strategy, Rebecca joined the Albert Bartlett marketing team in July...
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Simona Todorova

Simona Todorova is a Senior Digital Marketing Strategist with over 5 years of experience, who plans and delivers full-funnel media campaigns that don't just hit...
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Lee Brophy

Lee Brophy is an Irish actor, comedian, writer, award-winning audiobook narrator, filmmaker and marketing professional based in Edinburgh. A digital native, Lee has proven exp...
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Lauren Blair

Lauren is a Senior Account Manager at Always Be Content, leading client relationships and campaign delivery across regulated sectors. Specialising in digital communications, she he...
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Elroy Elvie

Elroy is a Senior Account Executive at John Doe, where he specialises in experiential PR, blending creative thinking with hands-on delivery to develop ideas from...
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Hayley Tait

Hayley is a Global Brand Manager for The Dalmore at Whyte & Mackay, driving some of the brand’s most exciting product innovations and creative campaigns...
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Graeme Clark

Graeme is an award-winning Creative Director with 15 years' experience across Edinburgh's leading agencies. He has spearheaded campaigns for major brands such as Heinz, Tennen...
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Ria Jenkins

Growing up as an avid devourer of words, it’s no real surprise that Ria ended up a copywriter. She spends her days as a Senior...
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Alice Carr

Alice Carr is thenetworkone's Community and Engagement Manager. She has spent the last 18 months connecting and supporting a global network of 1,600 independent communications...
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Venue

University of Edinburgh Business School
29 Buccleuch Place
Edinburgh
EH8 9JS

Date

27 August 2026

Time

Registration from 9:30am, Festival 10:15am- 5:45pm, after party until 8pm

Dress Code

Casual

Ticket information

Individual Members

A full day ticket is £220 + VAT for Members. This includes the morning events and lunch. Please ensure you are logged into your account and click the Book your place button at the top.

Team Members

Team Members who have tickets as part of their package should log into their account and click on the Book your place button. Places are allocated on a first come first serve basis. If you do not have a ticket as part of your Team Membership, you can still book a place via your website account.

Non Members

Members get priority access for full day passes until four weeks before the event. Check back w/c 27 July to book or email us to join the waitlist [email protected]

AFTERNOON PASS

If you'd like to join us for 3 fringe events and the after party, you are welcome do so for a reduced rate of £100 + VAT for Members and £150 + VAT for Non Members. Book your place: https://marketingsociety.com/event/inspiration-amplify-marketing-festiv…

HEADLINE PARTNER

Carat

SUPPORTING PARTNER

Ogilvy

SESSION PARTNER

JCDecaux

AFTER PARTY & CREATIVE PARTNER

Elvis is Dead

VENUE PARTNERS

University of Edinburgh Business School Assembly Festival

2025 HIGHLIGHTS