Graeme is an award-winning Creative Director with 15 years' experience across Edinburgh's leading agencies. He has spearheaded campaigns for major brands such as Heinz, Tennent's, Quality Meat Scotland, Johnson & Johnson, Historic Scotland, Glenmorangie, and Highland Spring, combining sharp strategic thinking with bold creative craft.

As the Creative Director at Multiply, Graeme's work spans brand strategy, advertising, and full-funnel campaign development, with a specialism in shopper marketing. He continues to bring the same rigour and ambition to every brief, helping brands cut through in an increasingly crowded market. He believes in pushing the possibilities of every brief, to make sure that each idea is crafted enough to work anywhere.