Milton Munoz (PMP, MBA) leads Media & Marketing Operations at Wayfair, where he oversees the production and media strategy behind the brand's European creative campaigns including its high-profile UK out-of-home rollout, "Get it out of your head and into your home". With 14+ years spanning tech, finance and marketing, Milton is known for turning ambitious brand ideas into disciplined, efficient execution. At Amplify, he'll unpack how Wayfair became best-in-class at engaging customers through OOH and why a rigorous test-and-learn approach is what makes distinctive creative actually effective.