Lauren is a Senior Account Manager at Always Be Content, leading client relationships and campaign delivery across regulated sectors. Specialising in digital communications, she helps organisations embrace new platforms and ways of engaging audiences while navigating complex priorities. Her experience spans public sector and education, where she has contributed to award-winning campaigns and long-term partnerships for Scottish Water, the Institute of Coding and UCL. Lauren also leads the agency's Developing the Young Workforce initiative and is an ambassador for Business Beats Cancer Edinburgh.