Hayley is a Global Brand Manager for The Dalmore at Whyte & Mackay, driving some of the brand’s most exciting product innovations and creative campaigns. She leads high-profile projects, shapes compelling brand storytelling, and serves as a key liaison across the UK and Global Travel Retail channels. Before joining The Dalmore’s global team, Hayley built a decade of experience across regional and local spirits and whisky marketing roles, developing deep category expertise and commercial insight. Known for her strategic thinking and energy, Hayley thrives on problem solving through creativity.