Asad is a seasoned marketer with extensive background in building large scale multi-market brands, and in marketing digital transformation and ecommerce.
In his last job, Asad managed Unilever’s Media & Digital Marketing Transformation, and was part of the Board for MENA, Turkey and Russia.
Asad is an award-winning marketer with accolades from D&AD, Cannes Lions, WARC, Global Effie’s, and Spikes, Lynx, Festival of Media, and MENA Effie’s. He was the Founding Chair of The Marketing Society Middle East Chapter from 2016 to 2018 and sits on the board of the IAA UAE.
Asad was awarded The Marketing Society Fellowship in 2019. He also was the Effie’s Marketer of The Year in 2018.