From establishing consistent culture to ensuring our businesses are agile enough to adapt, focusing on the customers of today and of tomorrow, restructuring and driving growth whilst managing budgets, marketers today are pulled in numerous and often conflicting directions.
So, what can we do to manage the expectations we face in the busy and demanding marketing world?
Find out from two top global CMOs and influential members of our Society – APAC Chair, HSBC’s Global Head of Marketing, Tricia Weener and her predecessor, former Dubai Chair and Unilever MENA’s Media and Digital Transformation Director, Asad Rehman.
Tricia and Asad will candidly share their own personal experiences before opening up the conversation to the room.
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