Tricia Weener

Global Head of B2B Marketing, HSBC

Tricia Weener is Global Head of B2B Marketing for HSBC and has been with the HSBC Group in various marketing leadership roles for the last 10 years. Tricia’s 25 year career includes her founding her own successful creative services agency in London, as well as working in senior leadership roles client and agency side across numerous industry sectors including; financial services, retail, luxury goods, drinks, FMCG, travel and sport. 

She is a Fellow of the Chartered Institute of Marketing and the Marketing Society, Chair of the Marketing Society, Asia and Chairs the BritCham Marketing & Comms Committee in HK.

Tricia is an advocate for diversity and inclusion in the work-place, as well as being a Sustainability Leader for the HSBC Group.


It was a bittersweet affair for the third instalment in our global conversation series, as we said goodbye to our
On Wednesday 24 June we will be hosting a global conversation with representatives from our global boards in New York
From establishing consistent culture to ensuring our businesses are agile enough to adapt...