Baptiste Graffin

Baptiste Graffin is Vice President of Sales, APAC at Happydemics, where he leads the company’s commercial expansion across the Asia-Pacific region. Based in Singapore, he partners with brands, agencies, media owners, and technology platforms to help marketers better understand and improve advertising effectiveness through omnichannel brand lift measurement.

With more than 13 years of experience in digital advertising, adtech, and strategic partnerships, Baptiste has built and scaled commercial businesses across Paris, Sydney, and Singapore. Having spent the past nine years driving growth across APAC, he is passionate about helping marketers leverage high-quality media and, more recently, about helping marketers maximize the impact of their media investments by turning measurement into a strategic decision.