AI is changing far more than how advertising content is created. It is reshaping the entire advertising workflow, from identifying valuable audiences and activating campaigns to bringing together fragmented data and measuring campaign impact.

Join PubMatic, SQREEM and Happydemics for a live demonstration session exploring how AI is reshaping modern advertising. Through live demonstrations, real-world examples, and audience discussion, you'll see how AI is being applied across audience planning, campaign activation and measurement, with plenty of opportunity to ask questions throughout.
 
Participants will examine how to reach the right audiences in a privacy-conscious environment, reduce reliance on third-party cookies, streamline campaign setup and optimization, and strengthen the way brand and media effectiveness are measured.