Gita De Beer
Global Director Strategic Initiatives, The Heineken Company, and Chair of The Marketing Society Singapore
Gita de Beer builds brands that move people.
As Global Director of Strategic Initiatives and Future Brands at Heineken, she leads the company’s no- and low-alcohol portfolio shaping how moderation becomes modern, aspirational, and meaningful.
Across Heineken, Vogue, Diageo, Coca-Cola, and Unilever, she’s united commercial discipline with creative depth to deliver growth built on human insight, not just metrics. From Diageo’s Cask of Distinction to Vogue’s Metaverse Watch Club, her work bridges worlds most leaders keep apart: logic and feeling, data and desire, technology and human judgment. She leads teams that make ideas felt, not just understood.
