McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score

Our objective was to transform employee engagement and along with it, the success and profitability of the firm. We wanted

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C)

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls