The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

The number of new blood donors coming forward has plummeted 40% in the past decade.

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

The IPA, The Market Research Society and ourselves have launched a joint initiative.

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.