At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns -

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of

This is a case study about how KFC got an audience to listen when they were ignoring new product news

Ferrari. Lamborghini.

Even their names, written simply in black and white evoke strong emotions.

In an industry defined by desirability

Improving value for customers

In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough

Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is

Mission to success

Midlands Co-operative Society’s ‘Mission Firefly’ employee engagement campaign breathed new life into a tired initiative, ‘Helping Hands’

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats