Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

“Good food should satisfy all the senses, it should open mouths and open minds”

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.

17,000 team members, a 74% employee engagement score and fantastic business performance.

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service. 

This awards entry tells the story of British Gas’ journey to take charge of the UK connected homes market, launching a new brand called Hive, by British Gas.

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.

Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.