The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service. 

This awards entry tells the story of British Gas’ journey to take charge of the UK connected homes market, launching a new brand called Hive, by British Gas.

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.

Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.

This was not just a communications brief for the agency, but a brief to find an ethical idea that would genuinely revitalise the brand. An idea with severe restrictions, namely that the source of production, the production process, packaging and distribution could not change.

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance

The alarming statistics are that a third of children who are sexually abused by an adult report that they did

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone