This was not just a communications brief for the agency, but a brief to find an ethical idea that would genuinely revitalise the brand. An idea with severe restrictions, namely that the source of production, the production process, packaging and distribution could not change.

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance

The alarming statistics are that a third of children who are sexually abused by an adult report that they did

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic

Refuge is one of the UK’s largest domestic violence charities. This paper describes how, without a production of media budget