Case studies

2021 TMS Awards winner, Unilever

Dove
Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

2021 TMS Awards winner, Tesco

tesco
Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

2021 TMS Awards winner, Hong Kong Observation Wheel

AIA
The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

2021 TMS Awards commended, Heinz

Heinz
How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

2021 TMS Awards winner, Stannah

Stannah
As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

2021 TMS Awards winner, Anusol

Anusol
We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

2021 TMS Awards commended, The Ozone Project

ozone
Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

2021 TMS Awards winner, Mermaids

mermaids
The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.

2021 TMS Awards winner, Heinz

Heinz
Heinz Sponsorship of ITV Weather is a creative use of media that probably seems incredibly obvious in hindsight - especially given the results.

2021 TMS Awards commended, Tesco I'm a Celebrity

iac
Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

2021 TMS Awards winner, Tesco Supermarket Sweep

ss
In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

2021 TMS Awards commended, LADbible Group

ladx
We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on. ​​​​​​​

2021 TMS Awards winner, Starling Bank

STARLING
Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

2021 TMS Awards winner, Essity: Tena

TENA
Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

2021 TMS Awards commended, Blue Light Card

blc
This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

2021 TMS Awards winner, The National Lottery/Camelot

tnl
You may not know it, but you’ve probably benefited from The National Lottery.

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

bodyform
Libresse/Bodyform has always been a purpose heavyweight. We were the first brand to show period blood in advertising, a breakthrough moment of bravery.

2021 TMS Awards winner, Nationwide

nw
This paper tells the story of Nationwide Building Society acting on our brand purpose in the trickiest circumstances, in the hardest of years, and when it could have cost us dearly.

2021 TMS Awards commended, Farrow & Ball

Farrow and Ball
During the pandemic, the home decor market in the UK was booming.

2021 TMS Awards commended, Sipsmith

SS
The beginning of Sipsmith marked the rise of a modern-day gin-aissance, and the two are not a coincidence.