The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations. 

This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

Could this research be deployed to make the mountains of content (thought leadership, case studies, articles, newsletters, pitch decks and more) produced by businesses every day more engaging, enjoyable and effective?

THINK! needed to empower young men to set a new good driving ‘standard’ for themselves, and their mates, by challenging the outdated masculine norms.

Nationwide is a financial organisation with a social purpose – to build society.

By the end of 2019 the UK was an increasingly divided nation and respect was at an all time low. Nationwide believe that we need to work together.

Bombay Sapphire is a best-in-class example of using successful & effective partnerships to champion creativity in a time where it mattered most.

All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different. 

Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.

To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.

Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.