This is the story of how HSBC made its international brand heritage relevant to the UK again – at a

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Look&Book lets you book a flight simply

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

This paper is about how hyper-personalisation and a creative use

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the