Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.

Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.

We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.

O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.

In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.

The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.

Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.

When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

For the most important launch in Toyota’s history, we ‘flipped’ everything.