Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

The telco industry was facing greater commoditisation than ever before.

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

As one of the UK’s largest funeral services providers, Dignity Plc is well-established as a caring and thoughtful service provider, able to help people at one of the most difficult times in their lives.

In the mid 1990s, the Guinness Hopstore, a museum dedicated to the heritage of the brand, was close to capacity. A small extension could be built, but was a slightly bigger museum what the brand needed?

In 2018, KFC was faced with the biggest crisis of its history.

In 2000, London transport faced serious problems. Roads were congested, air quality was poor, deaths and serious injuries on the roads were high, and customer experience on public transport was decidedly mixed.

Truly brave work doesn’t just reflect culture, it changes it.

It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

Objective: Bar Professionals have enormous power over which brands are served, how well they are served and the experiences our drinkers have when they go out.

You are a 250-year-old brand with a 38% share & sales rising steadily (+7.9%).

One of the biggest questions in marketing is how to ensure your brand stays relevant. How do you make it matter, as the world changes?

When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken.

At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.

1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...

In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

Boost is an energy provider focused on serving the needs of low-income families with Pay-As-You-Go (PAYG) meters.

With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action...

Gambling addiction is a significant problem in the UK. Meanwhile, betting brands have become addicted to football sponsorship.