New Year’s Day (NYD) is the most important day of the year for takeaways.

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

In the US, somebody suffers a heart attack every 42 seconds

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

When did you last think about your own death? Or what will happen to your body after you go?

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand

KFC’s Dirty Louisiana burger was an indulgent beast.

This is the story of how a proposition and communcation idea born of a simple, untapped insight

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

Suzuki cars operates in an extremely competitive market.

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.

Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.

Karma Group is a privately owned company operating 29 luxury resorts across 4 continents

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building

Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate