It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.

In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

RNIB has an ambitious goal, to make the world see sight loss differently.

How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.