Truly brave work doesn’t just reflect culture, it changes it.
2020 Brave Awards commended, Bodyform
Case studies
2020 Brave Awards commended, Heinz
It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.
2020 Brave Awards winner, Diageo Bar Academy
Objective: Bar Professionals have enormous power over which brands are served, how well they are served and the experiences our drinkers have when they go out.
2020 Brave Awards winner, Gordon's Gin
You are a 250-year-old brand with a 38% share & sales rising steadily (+7.9%).
2020 Brave Awards winner, ITV
One of the biggest questions in marketing is how to ensure your brand stays relevant. How do you make it matter, as the world changes?
2020 Brave Awards winner, Habito
When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken.
2020 Brave Awards winner, Formula 1
At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.
2020 Brave Awards winner, LADbible Group
1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...
2020 Brave Awards winner, Stroke Association
In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...
2020 Brave Awards winner, Ovo Energy
Boost is an energy provider focused on serving the needs of low-income families with Pay-As-You-Go (PAYG) meters.
2020 Brave Awards winner, Chelsea Football Club
With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action...
2020 Brave Awards winner, Paddy Power
Gambling addiction is a significant problem in the UK. Meanwhile, betting brands have become addicted to football sponsorship.
2020 Brave Awards winner, Nationwide
11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.
2020 Brave Awards winner, Guinness Clear
Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...
2019 Brave Awards commended, HSBC
This is the story of how HSBC made its international brand heritage relevant to the UK again – at a
2019 Brave Awards commended, The Plastic Oceans
There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses
2019 Brave Awards commended, The Truth Project
This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be
2019 Brave Awards Most Inspirational Story, Tesco
This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help
2019 Brave Awards commended, Essity
This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters
2019 Brave Awards Winner, Absolut
In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust
2019 Brave Awards Winner, John Lewis
At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business