Fitness First has demonstrated groundbreaking vision in driving growth through a unique customer relationships initiative that has dramatically improved value
2017 winner: Fitness First, building customer relationships - case study
Case studies
2017 highly commended: St John Ambulance, not for profit - case study
How do you impart knowledge to people who are too afraid to learn?
2017 winner: iD Mobile, New Brand - case study
The mobile category is full of big, established, famous brands.
2017 winner: J&J, employee engagement - case study
Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
2017 highly commended: Dominos, branded content - case study
Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital
2017 winner: Tesco, brand revitalisation - case study
Sometimes, looking back can be the key to moving forward.
2017 highly commended: M&S, customer Insight - case study
Christmas.
An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.
But in
2017 hat-trick winner: Maltesers - case study
In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform
2016 highly commended: Brand Extension Hive and British Gas - case study
At British Gas we are passionate about looking after your world, which extends to your home, family and the things
2016 highly commended: Stork, Brand revitalisation - case study
This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!
2016 winner: Amnesty International, Shoestring Marketing - case study
Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...
2016 winner: Sport England, Not for Profit - case study
In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.
E-commerce: when one size does not fit all
The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth
2016 commended: Aviva, Cause Related - case study
In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.
2016 highly commended: Thunderhead, B2B - case study
We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe
2016 winner: Extra Gum, Outside the UK - case study
Extra was experiencing pervasive and steady declines.
2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study
This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.
2016 winner: Pot Noodle, Revitalisation - case study
Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but
2016 winner: Vitality, New Brand - case study
Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.
2016 winner: John Lewis Insurance, Brand Extension - case study
In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more
2016 highly commended: Absolut, Branded Content - case study
Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.