Interviews
Speaking with Roberto Guidetti
Speaking with Roberto Guidetti, Group CEO, Vitasoy International Holdings Ltd.
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Choice Architects I: Little Red Book
Like many other government departments, the work of the Passport Office flies under the radar of most British citizens.
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The Choice Architects II: Roger Vigilance, Vonage
He has the best surname in the business world. But as importantly, as marketing director of Vonage UK, Roger Vigilance has guided the brand through a major evolution. It was a straightforward VOIP (call using broadband) provider.
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Speaking with Nicola Mendelsohn
Elen Lewis speaks to Nicola Mendelsohn, Facebook’s Vice President for Europe, the Middle East and Africa, about the challenges faced by social media in the future and why trying, failing and learning is so important.
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Speaking with Silvia Lagnado
Elen Lewis speaks to Silvia Lagnado, Global CMO of McDonald’s, about community spirit...
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Speaking with David Wheldon
David Wheldon, CMO, RBS speaks with Elen Lewis about trust and explains why marketing is a we thing not a me thing
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An interview with Mark Wilson
Elen talks to Mark Wilson, CEO of Aviva, about trust and influence, what makes a good CEO – and what Brexit means for business.
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Speaking with Graham Fink, executive creative director, Ogilvy China
Graham Fink tells Elen Lewis about teaching a monkey to speak Chinese and why he likes taking pictures of derelict building sites.
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