Interviews

Being authentic with Abigail Comber

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Abigail Comber, head of brand and marketing, British Airways.
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An interview with Rory Sutherland

Rory Sutherland on the rewards of shouting 'scissors' when everyone else shouts 'paper'...
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It's time more marketers started measuring, not counting, social media impact

Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service...
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DHL's marketing director on planning ahead

When DHL was first born in 1969, it shuffled parcels between San Francisco and Honolulu, by 1970 it covered the world. In 2002 it had been acquired by Deutsche Post, and has been consistently expanding its capabilities since.
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An interview with Carolyn McCall

Carolyn McCall, CEO easyJet speaks about the importance of telling the truth in business...
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St Andrew's Day Dinner: Interview with Robin Wight

Ahead of his appearance at this year's St Andrew's Day Dinner we caught up with Robin Wight, President of both Engine and WCRS.
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Talking to Brian McBride

Ahead of his appearance at our Annual Conference on November 26, he spoke to Elen Lewis about the loneliness of leadership and Coronation Street.
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Annual Conference 2014: Meet our speakers

How are things at work? Is it still business as usual? Because we believe that somewhere, someone...
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An interview with Orit Wolf

Ahead of her appearance at our Annual Conference we talk to Orit about what business can learn from music.
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An interview with Charles Vallance

Ahead of his appearance at our Annual Conference, Elen Lewis interviews Charles Vallance, founder & chairman, VCCP about snooker, Woody Allen's golden rule and passive aggressive words.
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