A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Abigail Comber, head of brand and marketing, British Airways.
What’s...
Being authentic with Abigail Comber
Abigail Comber: leader of year?
Meet the members
An interview with Rory Sutherland
Interview with Rory Sutherland
Rory Sutherland on the rewards of shouting 'scissors' when everyone else shouts 'paper'...
It's time more marketers started measuring, not counting, social media impact
Marketers and social measurement
Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service...