Ines Lam reviews her address to The Marketing Society Hong Kong, exploring geopolitical volatility, US tariff uncertainty, AI-driven workforce transformation, China’s outbound capital shift, and why organisational agility is essential for business leaders navigating 2026’s evolving global landscape.

Siew Ting Foo argues that Chinese brands are redefining global growth through rapid innovation, cultural intelligence, and purpose-driven ecosystems. Blending speed with authentic storytelling and local resonance, they outpace Western rivals. Marketers must synthesize this agility with brand discipline to stay competitive.

Member Interview with VJ Anand, Co-Founder and CCO, Ballsy

Member Interview with Jack Shearring, Head of Transformation, Mediasense

Member Interview with Chris Cochrane, Co-Founder and Chief Strategy Officer, Plug Media

Member Interview with Ghassan Kassabji, CEO, Impact BBDO